The Wall Street Journal Guide to Investing in the Apocalypse by James Altucher

Author:James Altucher
Language: eng
Format: epub
Publisher: HarperCollins
Published: 2011-11-06T16:00:00+00:00

Alternative Energy Plays

Given the human propensity to always find something to worry about, global warming tends to come to the fore mostly when everything else is going well, the economy is booming, and people are feeling good about their lives. So what if we have our two cars and our nice house, our kids are healthy, and our neighbors are friendly? Evidence of this tendency can be found in Google Trends, which tracks how many instances of a particular search phrase are occurring over time. Typing in the phrase “global warming” shows how often people are searching for that phrase on Google. It’s a barometer of our fear of climate change.

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